12 Unmissable Things to Do in Tulum – Mexico

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  • Post last modified:18/06/2024
Things to do in Tulum in Mexico. Image of the clifftop ruins on the right overlooking a white sand beach and turquoise blue sea on the left. The sky is blue with white wispy clouds.

We usually prefer to visit less touristy destinations, and Tulum in Quintana Roo in Mexico is far from that. Back in 2004 when I first visited Tulum, now one of Mexico’s Pueblo Magicos, it was a sleepy fishing village turned hippie backpacker hangout.

However, when I returned more recently with Andy, I was shocked at how much it had changed and how touristy and expensive it had become. Despite this, we had a great time and loved exploring this UNESCO World Heritage Site on the Yucatan Peninsula. If like us, you don’t have a car, I highly recommend Bookaway for a reliable way to get around Tulum and the Yucatan Peninsula.

We found so many things to do in Tulum and were pleasantly surprised at how much this small town in Quintana Roo and its surroundings have to offer.

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Things to Do in Tulum

Things to do in Tulum in Mexico. Image of the clifftop ruins on the right overlooking a white sand beach and turquoise blue sea on the left. The sky is blue with white wispy clouds.

Tulum is one of the most popular tourist destinations in the World, and for good reason. Its white sand beaches, ancient ruins, cool cenotes and chilled vibe make it the ultimate Caribbean getaway. whether for a holiday or part of a longer Mexico trip.

To help you get started with your itinerary planning, here are 12 unmissable things to do in Tulum.

1. Chill Out on Tulum’s Beautiful Beaches

Tulum’s beaches are some of the best in Quintana Roo and also the whole of Mexico. I’m talking powdery white sand and calm turquoise waves, and not all of them get overcrowded.

Playa Paraiso, beautiful white sand beach in Tulum in Mexico. Palm trees growing from the sand on the left and blue sea on the right with a few boats dotted about.

Playa Paraiso – While a popular, beach, Playa Paraiso doesn’t feel particularly crowded as the beach is big and stretches many miles along the coast. It’s thought by many to be the most beautiful beach in Tulum and is a great place to hunker down with a book and do a whole lot of nothing.

Playa Ruinas – Located right in front of the famous Tulum ruins, Playa Ruinas enables you to soak up some ancient history along with your tan. Just beware this beach can get a bit crowded with day trippers visiting the ruins, so it’s best to come early or later in the day to enjoy some quieter beach time.

Playa Pescadores – This small, sandy picturesque beach is another popular beach. We liked to visit early in the morning to watch the fisherman arrive with their catch of fresh fish to take to town. Playa Pescadores is another of the most popular Tulum beaches.

If you arrive early in the morning, you can watch fishermen bringing their catch to shore in their small boats. In the afternoon, you can take boat and snorkelling trips from one of the kiosks set up along the beach

2. Explore Tulum’s Cliffside Ruins

Tulums cliffside ruins. Grey stone mayan ruins, surrounded by green palm trees and grass in the foreground. Blue sky with white wispy clouds in the background.

You can’t visit Tulum and not explore the Mayan ruins which date back to the 13th Century. Although far from the biggest ruins in Mexico, they’re still amazing, due partly to their spectacular location perched right on the edge of a cliff overlooking the sea.

There’s something magical about wandering amongst the crumbling temples and taking in the breathtaking coastal views. It’s best to visit early in the morning before the tour buses roll in.

Must see ruins:

  • El Castillo (climb to the top for pics)
  • Temple of the Frescoes
  • El Palacio

The entry fee isn’t expensive, in fact, surprisingly it’s one of the cheapest things to do in Tulum!

Don’t forget to pack sunscreen, a hat, and water when visiting the ruins to beat the heat. These are essential items for any Mexico packing checklist!

3. Shop For Souvenirs at the Saturday Market

Looking for authentic Mexican souvenirs that won’t cost a fortune? Make a beeline for the Saturday artisan market!

Local craftspeople sell gorgeous handmade goods like:

  • Colourful Oaxacan textiles
  • Coconut shell jewellery
  • Yucatecan hammocks
  • Vibrant ceramic pots
  • Intricately woven baskets

You can haggle for a good price and come away with unique art and decor to remember Tulum by. Just don’t forget to sample the mouth-watering street food while you’re there!

4. Rent a Bicycle and Cruise Down the Jungle Road

Cruising Tulum by bike was our favourite way to explore the town. Rent some wheels and head down the Jungle Road from downtown to the beach.

You’ll pass all kinds of cool stuff like yoga studios, coffee shops, boutique hotels, and plenty of iguanas sunning themselves. Make pit stops whenever something catches your eye.

Once you hit the beach, lock up your bike and spend the day playing in the waves. Not only is a DIY bike tour cheap, it’s super fun!

5. Swim in Tulum’s Cenotes

Person wearing a red life jacket, snorkelling in the clear blue water of Gran Cenote in Tulum in mexico. The sinkhole also has stalagmites and stalactites.

If you’ve never heard of cenotes, get ready to be amazed. These are naturally formed sinkholes filled with the clearest turquoise water you’ve ever seen.

Here are some fun facts about Mexico‘s magical cenotes:

  • There are over 6,000 cenotes across the Yucatan Peninsula
  • The ancient Maya considered cenotes sacred sites
  • Cenotes were sometimes used for rituals and sacrifices
  • Many contain preserved ancient artefacts like human bones and jewellery

There are thousands dotting the jungle around Tulum, making for the ultimate swimming hole adventure.

Some of our favourites were:

  • Gran Cenote – Good for snorkelling with little fishies
  • Cenote Calavera – Awesome cave vibes for exploring
  • Cenote Cristalino – Crazy beautiful and great for photos

Pack your swimsuit and go cenote hopping – it’s one of the top things to do in Tulum for sure!

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6. Eat All The Mexican Food

Tacos Al Pastor in Tulum in Mexico, served on a colourful table cloth.

One of the best things about visiting Tulum is getting to sample all the tasty local food. We’re talking fantastically good tacos, ceviche, and huevos rancheros.

Some of the best cheap eats in Tulum:

  • El Asadero Steakhouse for juicy Mexican BBQ
  • Hartwood for drool-worthy woodfired tacos and fresh seafood
  • La Popular for legit street-style tacos and tortas
  • Posada Margherita for brick oven pizza and pasta after a day at the beach

Don’t leave Tulum without trying cochinita pibil or sopa de lima at least once. So delicious!

7. Get Off The Beaten Path in Valladolid and Coba

Plaza Principal - Francisco Canton Rosado Parque in Valladolid, Mexico

Looking to escape the tourist trail and experience authentic Yucatan towns? Consider day trips from Tulum to the pueblos of Valladolid and Coba.

Colonial Charm in Valladolid

Founded in 1543, Valladolid is known for its historic colonial-era architecture. Wander the picturesque streets and plazas lined with pastel-hued houses, palaces, and churches.

Must-see sights include:

  • Templo de San Bernardino – Gorgeous 16th-century convent and church
  • Casa de los Venados – Stunning private home and museum filled with Mexican folk art
  • Zaci Cenote – Huge open-air cenote right in the middle of town!

Don’t miss the lively downtown market where vendors sell handmade hammocks, Panama hats, embroidered blouses, spices, and more. The best part of Valladolid is just exploring the city centre and taking in the colonial vibe. The pastel colours and chill pace of life transport you back in time.

Epic Ruins and Cenotes at Coba

For more incredible Maya ruins, head to Coba. Located deep in the jungle, Coba lets you climb the tallest pyramid in the Yucatan – 120 ft tall Nohoch Mul for 360° views of the rainforest canopy.

After the climb, cool off with a dip in one of the nearby cenotes like Choo-Ha Cenote. You’ll feel like you’re swimming in an aquarium surrounded by colourful little fish.

Pack a bathing suit, insect repellent, and your adventurous spirit when visiting Coba!

Getting off the beaten path rewards you with a glimpse into real life in the Yucatan region. Rent a car or join a tour to make getting to Valladolid and Coba easy.

Coba has an epic jungle ruin you can climb for insane views from the top. Valladolid is a cute colonial town with pretty pastel buildings and awesome street art.

Renting a car makes it easy to visit these spots. And you’ll get a taste of small-town Mexico most tourists never experience.

8. Learn to Surf Tulum’s Waves

Dream of hanging ten on some gnarly waves? The beaches around Tulum get some pretty amazing surf, perfect for beginners wanting to learn.

Sign up for a surf lesson and an expert instructor will have you standing up on your board catching waves in no time. The gentle waves at beaches like Playa Paraiso are ideal for beginning surfers. And learning a new skill is way more fun than just sitting on the sand!

9. Go Snorkelling and Spot Sea Turtles

Sea turtle in blue sea in Mexico

Snorkelling along the Mesoamerican Reef is one of the top things to do in Tulum. Just grab a mask and some fins and swim out just offshore to find:

  • Neon parrotfish
  • Angelfish in all the colours of the rainbow
  • Trippy coral formations
  • Maybe even sea turtles if you’re lucky!

Some of the best snorkel spots are at Akumal Beach, Yal-Ku Lagoon, and Cenotes like Dos Ojos. Whatever you do, don’t miss your chance to snorkel in Tulum! And, if you want to explore more of the Mesoamerican reef after that, why not take a day trip to go snorkelling in Puerto Morelos, not far up the road from Tulum.

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10. Wander Around Tulum’s Pueblo

Tulum’s town centre is known as the Pueblo, and it’s perfect to explore on foot. Walk down colourful streets lined with boutiques, taco stands, and art galleries.

Be sure to weave through the lively craft market near the bus station. And don’t miss the striking murals painted on buildings all around town. Wandering around aimlessly is one of the best free things to do in Tulum!

11. Try Your Hand at Kiteboarding

If you’re looking for an adventurous water sport, try kiteboarding! The shallow turquoise waters and steady breeze in Tulum create the perfect place to learn.

Strap yourself to a big kite and board and get ready to soar over the waves.

Kiteboarding might look hard, but beginners can pick it up quickly with a good instructor. And it’s an absolute blast!

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12. Go On a Jungle Adrenaline-Fuelled Adventure

Get out of the beach zone and explore Tulum’s lush jungles with an ATV or buggy tour. Go mudding and splash through puddles as you cruise through rainforests and small pueblos.

Most tours stop at a cenote for swimming and ziplining through the trees.

It’s a wild ride and a great way to see Tulum’s inland landscape up close and personal!

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Where to Stay in Tulum

Most visitors stay in Tulum Town (Pueblo) or the Tulum Hotel Zone (Tulum Beach). There are some great places to stay in or near both of these, below are a few options:

Budget: Mama’s Home Hostel – Located in lively downtown Tulum, this friendly hostel has both private and dorm-style rooms available. Take advantage of free breakfast, walking tours, bike rentals, and the communal kitchen and lounge areas.

Mid-Range: L’Hotelito Tulum – This charming beachfront hotel features breezy bungalows and suites decorated in traditional Mexican style. Relax by the pool or stroll down to the hotel’s section of pristine beach with complimentary lounge chairs and umbrellas.

Luxury: Nomade Tulum – Stay in stylish yet comfortable tents amidst the lush jungle setting at this one-of-a-kind eco-resort. Enjoy daily yoga classes, mouthwatering meals, and a truly memorable glamping experience.

There’s also a big selection of other accommodation in Tulum to suit all budgets and styles, which includes some lovely Vrbos


There are so many things to do in Tulum; this post only covers some of the best. Be sure to allow plenty of time on your visit so you can explore as much of this must-visit Mexico destination

Have you been to Tulum in Mexico? Did you find any unmissable things to do that I’ve missed?

Planning Your Trip to Tulum?

Planning your trip to Tulum in Mexico? Here are some of our recommended useful resources to help you have the best time possible.

TRAVEL INSURANCE IS AN IMPORTANT CONSIDERATION! World Nomads offers cover for travellers in over 100 countries and True Traveller is a great option if you’re from the UK or EU.

SafetyWing is another solution, particularly for digital nomads and long-term travellers.

● Find amazing flight deals on Skyscanner and Kayak.

● Compare rental car prices on Rentalcars.com.

● Booking.com usually have the best hotel prices.

● Our go-to for self-catering accommodation is Vrbo.

● Discover fantastic trips and activities with Viator and GetYourGuide.

● Check out Bookmundi,  G Adventures and Intrepid Travel for group holidays and tours.

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Unmissable Things to Do in Tulum, Mexico

Tanya Korteling

Tanya is the founder and head content creator for Can Travel Will Travel. She combines freelance SEO, CRO, Data and Marketing consultancy with exploring the world. Passionate about adventure, nature, wildlife and food, she incorporates these in her travels as much as possible. She also loves immersing herself in new cultures. She's visited hundreds of destinations in 50+ countries and lived in 4 countries. Tanya worked as a Data Planning Manager and Digital Marketing Strategist before leaving the UK in 2016 with her husband Andy, to travel, live and work abroad indefinitely. Together they share their experiences and useful information to inspire and encourage others to do the same.

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